Thursday, May 17, 2007

A hastily written review of Digg.com

Evil doctors have sharks with frickin' lasers attached to their heads; Jedi political activists have guppies with frickin' lightsabers in their fins.

Confused? Look up.

Thanks, Rick!

Digg.com is a popular social networking website popular with office workers. Instead of making sure that their TPS reports have the new covers, they're surfing through Digg for interesting articles, videos, and pictures.

The concept of Digg is very simple. Users simply sign in to Digg, which allows them to submit websites that they think are interesting. The submitter gives the link a title and writes a short blurb about it. Once the link is submitted, that counts as one "digg."

Other users are able to browse through Digg to find articles on a number of topics. If they find an article that they like, they can go ahead and "Digg" it, too. Digg then tallies the votes, takes into account the timeframe, and lists the articles in a number of different categories such as "most diggs," "upcoming stories," "newest," "oldest," and so on.

Digg users browse through the website using the search feature or the lists of different categories, which are continuously being updated with new numbers. The idea is that the good articles will rise to the top and the bad articles will fade into obscurity. You also have the option to "bury" an article, which helps it disappear from the rankings faster.

This website is so popular that usually when a website makes it to the front page it crashes from too much traffic. Yeah, it is that popular.

I think that Digg has enormous potential for generating traffic, especially traffic that is interested in your topic. For example, early this morning I "Dugg" the post on the Beautify CNMI blog that has the anchor scraping across the living coral reef at Dimple. There was no trickery involved what I did, only people interested in a "Video of an anchor illegally dragged across a living coral reef" clicked on the link. Even though only four people Dugg it, I still got about 30 hits.

What makes Digg even more intriguing is that it is a social network site. Diggers are able to add other users as friends. Once someone is your friend you are able to see all the articles they Dugg. From that page, it is no problem for you to just go ahead and Digg all of the articles that they Dugg. This aspect of Digg is what makes it so great. You can add 300 friends and they'll get pinged evertime you Digg something. I'm sure some mathemetician somewhere has some idea of how to track that.

Another way to get all of your friends Digging the same article at the same time, would be to create an email list of Diggers. When an article is ready to be Dugg, send out a mass email and have everyone Digg it at the same time. Enought hits in a short enough period of time will put any article on the front page of Digg. Hello, traffic!

Digg is going to be the next big thing in promoting our blogs and life in the CNMI, so if you are reading this, please go ahead and sign up for Digg. You can register at http://www.digg.com/register. Shoot me an email to let me know when you are ready to start Digging articles. At the next blogger meetup I'll show you how to add a Digg button to your mainpage.

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