Thursday, July 10, 2014

Being Popular on Facebook

A few weeks ago I sat in on a presentation on my employer's new website.  It included discussion of our organization's social media strategy.  The experts who work on this stuff say that the most popular social media posts online include a photo, a quote, and a digit/fact, in that order.  I thought I'd try out the strategy, so I created a shark meme with this great photo from Shawn Heinrichs, a fact about shark mortality from Worm et al, 2013, and a quote from my boss's boss's boss.

I posted the meme to Shark Defenders, my personal blog and social network.  A few days later this meme was the most popular thing I have ever posted to the Internet.  Almost 150,000 people saw the post because it was shared by more than 1,500 people and liked more than 5,000 times.  It would appear that the people who do these sorts of things for a living know what they are talking about.  This post was 150x more popular than my regular posts.

I posted another meme online that is similarly growing in popularity.  I have been tracking a story in Saipan about a diver operator who killed a single eagle ray with plans to serve it to his customers.  Either he, or one of his customers, posted a photo of the dead animal on Facebook, and long story short, he's now rotting in a jail cell for the next six months.

I posted a blog about the story to Shark Defenders and posted the photo with a quote and a bitly link in the status update.  That was about 36 hours ago.  I'll post a status update in a few days with the final stats.

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