Holy moly, Shark Week puts a lot of social media attention on sharks. Last night I couldn't sleep due to my jetlag, so I scheduled a Shark Week tweet on Shark Defenders every hour using Hootsuite. I tagged each post with #SharkWeek. Then I tweeted during the 4 PM showing of Shark Fight and the 8 PM showing of Air Jaws: Fins of Fury. Shark of Darkness: Submarine Returns was so terrible I stopped watching after about 10 minutes. I tweeted some snarky things about the show, and that's when things started to take off.
Maybe it was because David Shiffman was on an airplane and there was a giant gaping hole in the Shark tweeterverse, but my Twitter feed exploded.